Management
Guillaume Lafond, Founder & CEO
Guillaume founded Powerspace in september 2008, after 5 years spent working for pure player internet companies. Starting with Business Development and CRM projects at Cdiscount.com, Guillaume quickly took the lead on the Online Communication and Traffic Acquisition for the e-commerce site. After that, Guillaume moved to Barcelona at Vistaprint's european headquarters to manage the Customer Acquisition for the French market.
Guillaume graduated from Toulouse Business School. Prior to that he studied Mechanical Engineering.
Cedric Sadai, COO
Cedric is both a marketing specialist and a technology expert. He started his career at Polenord (since bought by Publicis), and entered the performance-marketing space at TradeDoubler. Then, he led the SEM for Yahoo! and Kelkoo France, where his creative-technology thinking helped the group achieve growth on this key channel.
Entrepreneur by nature, Cedric founded many companies, including FatCap, the leading street-art website. He became a partner in Powerspace back in 2010, to inject a high level of technology in order to boost our campaigns' performance.