Powerspace

The Email Marketing is the most powerful media channel when it comes to direct acquisition. It enables marketers immediately reach hundreds of thousands of targeted users and convert them into new customers with a very competitive cost of acquisition.

Powerspace has developed a great expertise in Acquisition Email Marketing. We do specialize in high volume and qualitative campaigns that are tailored to the needs of top tiers advertisers :

• Volume
• Quality
• ROI

Either through direct partnerships or affiliate programs, Acquisition Email Marketing is a very important channel for every marketer that is looking for high volume and effective customer acquisition. However, faulty management of this channel can turn out to be very dangerous for your brand.

At Powerspace, we highly recommend managing emailing marketing operations as a specific channel rather than an element of your affiliate program. Powerspace has developed a strong expertise in Acquisition Email Marketing that will enable you to significantly improve your campaign performance and maximize your overall return on investment and acquisition volumes.

We can offer our services either as a comprehensive service agency, managing all of your acquisition email operations, or we can manage your campaigns to generate additional volume through our publisher network.

• Creative and direct marketing Expertise

Powerspace has developed a great knowledge in creative and copywriting optimization that enables us to maximize our campaign response. Our expertise also enables us to target the right audience with accuracy in order to increase the quality of the traffic and our client’s ROI.




• Creative Expertise

Copy, creative and promotion optimization is the first and foremost step in order to maximize your campaign performances. Powerspace utilises industry and in-house best practices to improve campaign response, open rates, and deliverability in order to guarantee its clients the highest levels of performance.




• Powerful Network

Powerspace can count on growing powerful network of publishers websites and Email Databases, containing more than 37,000,000 contacts. Unlike other performance-based networks, half of our media buying efforts are done on a CPM basis, granting our advertisers exclusive and fresh audience.




• Deliverability

Deliverability has been the number obstacle in Email Marketing over the past years. In addition to the creative/HTML best practices and Spam tests, we believe that the quality of the databases we buy is a determinant factor (opt’in level, brand, reactivity..) . We also work on de-duplicating the databases.




• Pro-activity

Unlike Search Marketing, Display or Shopbots, Acquisition Email Marketing requires constant high level of human interaction by negotiating, sourcing, planning, foillowing up and analyzing in order to maintain and develop acquisition volumes and ROI.




• Technological Innovation

Creative and technological innovation is the number one priority at Powerspace. We have developed in house technologies that enable dynamic image personalization based on various criteria (geolocation, gender, age, etc.) in order to maximize campaign targeting and response rates.