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Powerspace operates high volume, taylor-made digital acquisition campaigns
Our advertisers generated over 3,200,000 qualified leads and 650,000 new customers through Powerspace campaigns.
Unlock your customer acquisition
We help brands and advertisers acquire new customers at scale
Powerspace provides full-service acquisition solutions through email marketing and display operations.
Experts in digital direct marketing, we design,
build and operate custom campaigns for
our advertisers, with a strong focus
on Quality, Volume, and Return
on Investment.
SOLUTIONS
leaddirect!
Maximize your ROI: get both qualified leads and high quality traffic
Full-service solution
leaddirect! is Powerspace's email and display full-service acquisition solution for advertisers.
Whatever your acquisition goals are - qualified lead generation, geolocalized traffic, new customer acquisition - Powerspace is able to design, implement and deliver the right direct marketing strategy with maximum transparency.
Reach and Scale
Powerspace centralizes a powerful yet qualitative network of +250 email databases partners that represents over 37M potential customers in France, Spain, Italy and Belgium.
We also manage an exclusive e-commerce display network we use to generate additional volume for our clients.
Our clients’ industries
- e-commerce
- travel
- retail
- services
- dating
Full-service solutions include
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Acquisition strategy
Promotional offer, targeting, conversion funnel, quantitative and qualitative goals
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Campaign operations
Publisher management, media buying, planning, testing, trafficking
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Analytics
Tracking, ROI and result analysis, A/B testing
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Custom technologies
Coding and development, exclusive technologies, database and API connexions, tracking
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Creative services
Email design, Landing page, confirmation email, all mobile friendly
More information
TECHNOLOGIES
We love to innovate
and we believe innovation is the key aspect for long-term success.
This is why we massively invest in engineering and science, to make ideas actually happen in the real world, thanks to amazing and exclusive technologies.
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Dynamic Creative
Real-time image personalisation
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Smart Funnels
Lead collection and conversion funnel management
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BigData Analytics
Powerful campaign reports
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Geolocation
Smart geolocation services
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Email A/B Testing
Reliable email
testing on the fly
COMPANY
History
Powerspace was founded in 2008 with the idea that most digital advertising campaigns could be massively optimized through with great copywriting, innovation, and proactive testing and analysis.
Our previous experience in the e-commerce industry showed us that adopting this approach could lead to a significant boost in Return on Investment and an increase in the acquisition volumes at competitive costs.
Powerspace quickly started to offer full-service performance marketing solutions, and managed to run profitable campaigns for its advertisers, initiating long-term acquisition partnerships that still go on today.
In 2013, Powerspace is a profitable and privately-owned successful company of 25 professionals, operating in three markets (France, Spain, and Italy). We are constantly developing our direct marketing and creative expertise, packaging it into full-service advertising products to empower marketers with a powerful turnkey solution, backed by advanced technology.
Like in our early days, we still focus on the core values that first made the difference: long-term focus, pro-activity, constant innovation, quality of service and data analysis.
Founders
Guillaume Lafond
Powerspace was created in 2008 by Guillaume Lafond, after 5 years of e-marketing experience at top e-commerce sites Cdiscount.com and Vistaprint.
Guillaume has an extensive understanding of all digital marketing channels, great direct marketing and analytical skills that are used today for Powerspace clients.
Cédric Sadai
Early 2010, Cédric Sadai joined the venture to lead Powerspace technology and engineering ambitious projects.
Cedric is an expert in digital marketing and software architecture. His previous experiences include digital agency PoleNord, major european affiliate platform TradeDoubler, before leading the SEM acquisition for Yahoo! and Kelkoo. Besides, Cedric also founded FatCap.com, a leading graffiti & street-art digital magazine and decor agency.
OFFICES
Barcelona
Powerspace Spain Sl
Avinguda Diagonal 401, 1ºbis
08008 Barcelona
Paris
Powerspace SAS
13 Rue de Turbigo
75002 Paris
Contact Powerspace
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